Introducing Foodgies

It’s time to announce our product idea!

After careful planning and discussions, we have decided to create:

Foodgies logo image

Foodgies will be a mobile application that allows users with specific dietary requirements (such as allergies) to streamline their shopping experience by allowing them to quickly find dietary information about potential product purchases.

How does it work?
Users would input data about their various dietary requirements. When they go shopping they would scan the products that they intend to purchase using their camera and the app would provide a quick indication of whether it’s suitable for purchase.

Target demographic
Foodgies would mostly focus on people with specific dietary requirements, such as food allergies and intolerances. In addition to this, we also feel that our app could tailor to our vegetarian and vegan customers – Foodgies could help them select products of their need. Babysitters could also benefit from this app with quick and easy access to dietary information about the child.

Why do we want to create Foodies
With the emergence of new products like Amazon Echo in the market, there is an interest in similar products which integrate technology into our everyday lives (ubiquitous technology).

We feel that there is a gap in the market for an application which enhances the shopping experience in a seamless, stress-free, simple way for people with food allergies and intolerances; research shows that up to 15 million Americans have food allergies affecting 1 in every 13 children (under 18 years of age) in the U.S, and this is on the rise[1].

 

[1] “Facts and Statistics – Food Allergy Research & Education.” Facts and Statistics – Food Allergy Research & Education. N.p., n.d. Web. 10 Oct. 2016. [https://www.foodallergy.org/facts-and-stats]

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